ALTERNANCE
Responsable d’établissement marchand – RNCP 38666

Work-Study Program

Level 6 – Bachelor’s level - Gain professional experience while preparing for a State-recognized RNCP Level 6 certification

Paris & Lyon With AI tools Bac+2
2
days at school
3
days in company
455h
of training
Duration
1 year / ~455hrs
Campus
Paris & Lyon
Format
On campus
Weekly rhythm
2 days school / 3 days company
Language
English/French
Entry level
Bac+2 / 120 ECTS
Our Vision

A career-focused pathway combining school and company experience

The MISB Work-Study Program is designed for students who want to build real professional experience while preparing for a recognized professional certification. Through a combination of academic training, workplace missions, business case studies, and professional assessments, students develop the operational, commercial, and managerial skills required to manage a retail or commercial establishment.

The program places strong emphasis on performance, customer experience, team management, omnichannel strategy, and the use of AI tools in professional decision-making.

Annual tuition fees:

€8,000 : fully covered through the apprenticeship funding system (no tuition fees paid directly by the student).

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State-recognized certification
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State-recognized certification
The program leads to the RNCP 38666 Level 6 professional title - Manager of a Commercial Establishment - guaranteeing national recognition and strong credibility with recruiters.
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Global outlook
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Global outlook
The school's multicultural environment fosters a genuine understanding of global markets, behaviors, and international professional practices.
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Progressive AI Path
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Progressive AI Path
Artificial intelligence is being integrated progressively over the 3 years as a tool for analysis, structuring, management and decision-making - not as an optional supplement.
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Excellence & employability
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Excellence & employability
We promote higher education built on four principles: excellence, international openness, employability, and pedagogical innovation. Course aligned with the concrete needs of businesses.
Targeted Professional Activities

Typical activities of the professional

As the guarantor of the customer promise and the achievement of economic objectives, the manager operates in an agile environment.

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Customer Experience

Building an excellent customer experience, including accessibility for people with disabilities.

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Strategic Decision

Participation in strategic direction through the analysis of performance indicators and the implementation of agile corrective actions.

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Human Resources

Recruitment, team building and employee engagement, skills development and occupational risk prevention.

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Supply Chain

Supply chain management, inventory optimization and logistics flow management to guarantee product availability.

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Supply Chain
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Supply Chain
Negotiating purchase terms, order tracking, dispute management, and continuous evaluation of partner performance.
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Customer Experience
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Customer Experience
Team leadership, scheduling, recruitment, training of new employees and management of internal conflicts.
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Autonomous management of one's profit center or area of ​​responsibility.
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Autonomous management of one's profit center or area of ​​responsibility.
Monitoring sales figures, controlling margins, managing operational budgets and implementing corrective actions.
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Constant analysis of customer traffic to adjust merchandising.
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Constant analysis of customer traffic to adjust merchandising.
Study of purchasing journeys, optimization of product placement, and highlighting of promotions according to seasonality.
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Management of economic and logistical performance.
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Management of economic and logistical performance.
Analysis of KPI indicators, budget monitoring, management of goods flows, and definition of agile corrective actions.
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Development and deployment of digital and AI tools.
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Development and deployment of digital and AI tools.
Selection, implementation and monitoring of management tools including data analysis platforms, dashboards and AI-powered decision support systems.
Skill Blocks

Competency-Based Certification (CCP)

Block 01

CCP1: Manage and optimize retail performance

Optimizing commercial performance, customer experience, merchandising strategy, and operational efficiency in physical and digital retail environments.

analytics Commercial Performance
  • Market analysis & catchment area
  • Store strategy & action plan
  • Offer management & commercial animation
storefront Merchandising
  • Merchandising & customer journey
  • Performance steering (KPIs & dashboards)
  • Operational risks & prevention
  • AI for retail analytics & forecasting
monitoring Economic Performance
  • Sales techniques & negotiation
  • CRM & customer loyalty
  • Commercial animation & local marketing
  • Digital communication & e-reputation
inventory_2 Communication & AI Tools
  • Professional English (sales context)
  • AI in marketing & CRM automation
  • Advanced customer experience & personalization
  • Omnichannel strategy
Block 02

CCP2: Develop commercial and omnichannel activity

Development of sales performance, customer loyalty, omnichannel strategy, and digital communication in modern retail environments.

Block 03

CCP3: Team Management & Operational Compliance

Team management, operational coordination and regulatory compliance within the retail establishment.

groups_2 Recruit and manage teams
  • Recruitment & onboarding
  • Work organization & planning
  • Labor law fundamentals
  • Team leadership & management
psychology Ensure regulatory compliance
  • Economic management (P&L)
  • Stock management & shrinkage
  • Compliance (QHSE, GDPR, safety)
  • AI in HR & workforce planning
Programme Objectives

5 fundamental pillars

By the end of the program, learners will be able to:

01
Coordinate and improve the commercial activity of a retail establishment
02
Contribute to strategic business orientations
03
Manage teams and support employee development
04
Optimize economic and operational performance
05
Use digital and AI tools to support analysis, planning and decision-making
AI journey

Artificial intelligence at the heart of the program

AI is not an additional subject at MISB. It is a cross-cutting tool for professional performance, progressively integrated over the 3 years of the bachelor's degree.

bar_chart Analyze better settings Manage better schedule Anticipate better lightbulb Decide better
Bachelor 1
Discovery & Usage
Initial uses of AI, information structuring, simple assistance tools and data culture. Acquisition of digital fundamentals.
Bachelor 2
Analysis & Management
AI integration into business processes, data analysis, dashboards and decision support. Initial professional experience with AI tools.
Bachelor 3
Expertise & Innovation
Specialization in AI, innovative projects, AI project management and technological leadership. Preparation for professional integration or further studies.
Teaching Methods

A concrete and immersive learning model

Learning by doing. The student analyzes, structures, proposes, decides, adjusts and progresses.

school Lectures
groups Tutorials
lab_profile Practical Exercises
description Real-World Case Studies
rocket_launch Collaborative Projects
theater_comedy Role-Playing Exercises
edit_document Summary Notes
article Mission Report

Assessment Process

Intensive final exam of 6h 55min before a professional jury.

CCP1 — 5h 00
Manage & Optimize Retail Performance + 1 hour jury interview
CCP2 — 0h 45
Develop Commercial & Omnichannel Activity + jury interview
CCP3 — 0h 55
Management/HR project presentation + jury interview
Final Interview — 15 minutes
Overall validation of competencies and professional positioning
Rhythm Organization

A structured and efficient rhythm

2/3 rhythm
Indicative volume

455 hours of training delivered throughout the academic year, with a work-study rhythm of 2 days at school and 3 days in the company.

3
Structured annual phases

Intensive periods · Consolidation phases · Evaluation periods

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Career Opportunities & Employability

The careers of our graduates

Apprentices Bachelor 3 graduates enter the job market with direct employability — operational, analytical and decision-making skills from day one.

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Targeted Professions
Retail Store Manager Department Manager Retail Operations Manager E-commerce Manager Omnichannel Manager Sales Manager
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Business sectors
Mass Retail International Trade Hospitality & Tourism E-commerce Startup and Innovation Project management
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Further studies

After completing the RNCP Level 6 certification, graduates may pursue further studies at Level 7, depending on admission requirements. At MISB, students may continue with Mastère programs in areas such as:

International Business Management Marketing & Digital Strategy Hospitality & Tourism Management Entrepreneurship & Startup Strategy Human Resources Management
Admissions

A demanding but accessible program

1
Candidacy

Submission of application file

2
Interview

In-depth motivational interview

3
Validation

Application validation and final registration

Late entry possible up to 4 weeks after the start of training..

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Admission Process
  • Application file
  • Individual interview
  • Admission outside of Parcoursup
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Selection Criteria
  • Motivation assessment
  • Coherence of the professional project
  • Potential for improvement
  • Ability to commit
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Accessibility & Inclusion
  • Campus 100% accessible for people with reduced mobility
  • Academic facilities available
  • Contact person: Mr. Pascal MALLEN (Paris) / Mr. David BOUVIER (Lyon)
  • Information on the MISB website
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Upon completion of the course
  • Certification RNCP 38666 Level 6
  • Continuation to Master's level / Bac+4/5
  • Direct professional integration
  • Entrepreneurial path

International Students

Non-European citizens may access work-study opportunities in France under certain conditions. In most cases, students must be under 29 years old, have resided in France for more than one year, and hold a valid student residence permit. Depending on the student’s situation and working hours, additional work authorization may be required before starting the professional activity. Students are responsible for checking their own administrative eligibility and completing the required procedures with the relevant French authorities.

Alternance

Rémunération de l’apprenti

La rémunération de l’apprenti est encadrée par le Code du travail et calculée en pourcentage du SMIC ou du salaire minimum conventionnel applicable lorsque celui-ci est plus favorable. Pour les apprentis âgés de 21 à 25 ans, la rémunération minimale est généralement fixée comme suit :

payments
Rémunération des apprentis (21–25 ans)

La rémunération peut évoluer selon l’âge de l’apprenti, l’année dexécution du contrat ainsi que les dispositions conventionnelles applicables à l’entreprise d’accueil.

Année du contrat
Rémunération minimale
1ère année
53% du SMIC
2ème année
61% du SMIC
3ème année
78% du SMIC

La rémunération peut varier selon l'âge de l'apprenti, l'année du contrat et la convention collective applicable.

Structure du Programme

Formation basée sur les compétences

Le programme est structuré en blocs de compétences (CCP) qui regroupent des compétences opérationnelles et stratégiques clés pour le métier de responsable d'établissement marchand. Chaque bloc est composé de plusieurs modules thématiques, avec une progression claire et un volume horaire défini pour garantir une acquisition solide des compétences.

BLOCK 01

Gérer et optimiser la performance commerciale

115h
  • Analyse du marché et de la zone de chalandise 15h
  • Stratégie commerciale et plan d’action 15h
  • Merchandising et parcours client 15h
  • Gestion de l’offre et animation commerciale 15h
  • Pilotage de la performance (KPIs & tableaux de bord) 15h
  • Gestion des risques opérationnels 10h
  • IA appliquée à l’analyse retail et aux prévisions 15h
BLOC 02

Développer l’activité commerciale et omnicanale

115h
  • Techniques de vente et négociation 20h
  • CRM et fidélisation client 15h
  • Animation commerciale et marketing local 15h
  • Communication digitale et e-réputation 15h
  • Anglais professionnel (contexte commercial) 10h
  • IA appliquée au marketing et à l’automatisation CRM 15h
  • Expérience client avancée et personnalisation 10h
BLOC 03

Management d’équipe et conformité opérationnelle

100h
  • Recrutement et intégration 12h
  • Organisation du travail et planification 15h
  • Fondamentaux du droit du travail 12h
  • Leadership et management d’équipe 15h
  • Gestion économique (P&L) 15h
  • Gestion des stocks et lutte contre la démarque 12h
  • Conformité (QHSE, RGPD, sécurité) 9h
  • IA appliquée aux RH et à la planification de la main-d’œuvre 10h
extension

Modules complémentaires

55h
laptop_mac Outils bureautiques liés au métier — 10h
groups Citoyenneté et posture professionnelle — 5h
eco RSE / Développement durable — 8h
psychology Soft skills fondamentales — 12h
work Techniques de recherche de stage / emploi — 5h
translate Anglais professionnel (intégré) — 10h
celebration Journée cohésion d’équipe — 5h
Conditions d'Éligibilité

Conditions d’éligibilité au programme d’alternance

Les étudiants internationaux (non européens) peuvent accéder à des opportunités d’alternance en France sous certaines conditions. L’éligibilité dépend généralement de l’âge de l’étudiant, de son statut de résidence, de son parcours académique et de sa situation administrative. Les contrats d’apprentissage sont accessibles aux étudiants âgés de 16 à 29 ans.

Les étudiants originaires de l’Union européenne (UE) peuvent étudier et travailler librement en France sans autorisation de travail supplémentaire.

Les étudiants non européens doivent disposer d’un titre de séjour valide ou d’un visa étudiant VLS-TS autorisant l’accès aux programmes en alternance. Selon la nationalité et la situation administrative de l’étudiant, une autorisation complémentaire peut être requise avant le début de l’activité professionnelle.

Profil étudiant Contrat d’apprentissage possible Autorisation de travail
Étudiants français Oui Non requise
Étudiants UE / EEE / Suisse Oui Non requise
Étudiants hors Union européenne Oui, sous conditions Selon le statut de résidence
Étudiants vivant en France depuis plus d’un an Généralement facilité Selon la situation
Étudiants algériens Oui, sous conditions Souvent requise
Étudiants internationaux nouvellement arrivés Oui, sous conditions Étude au cas par cas

Les étudiants résidant et étudiant en France depuis plus d'un an bénéficient d'une procédure administrative simplifiée. Certaines nationalités, dont les étudiants algériens, sont soumises à des procédures spécifiques.

Conditions d'Éligibilité

Apprentis en situation de handicap

MISB veille à favoriser l’égalité d’accès aux parcours en alternance et peut mettre en place des aménagements raisonnables adaptés aux apprenants en situation de handicap, en coordination avec l’entreprise d’accueil et les organismes d’accompagnement compétents.

Des adaptations pédagogiques, organisationnelles, techniques ou professionnelles spécifiques peuvent être mises en œuvre afin de faciliter :

  • l’accessibilité ;
  • l’acquisition des compétences ;
  • la continuité de la formation ;
  • ainsi que l’intégration professionnelle

Le référent handicap du CFA accompagne les apprenants tout au long de leur parcours d’apprentissage et coordonne, le cas échéant, les démarches d’aménagement et d’accompagnement individualisé.

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Référent Handicap
M. Pascal MALLEN
Référent Handicap
Performance Indicators

Performance Indicators

The Professional Title of Retail Store Manager (RNCP 38666) is a newly offered certification by MISB International School of Business.

To date, no cohort has yet completed the full training program and sat the final certification exam.

In line with our quality commitment and the requirements of the National Quality Framework (Qualiopi), the following indicators will be published as soon as the first consolidated data becomes available.

Indicator Result
Examination presentation rate Data not yet available – first cohort in progress
Certification attainment rate Data not yet available – first cohort in progress
Partial validation rate Data not yet available – first cohort in progress
Training interruption rate Data not yet available – first cohort in progress
Apprenticeship contract termination rate Data not yet available – first cohort in progress
Further education rate Data not yet available – first cohort in progress
Professional integration rate Data not yet available – first cohort in progress
Integration rate in the targeted profession Data not yet available – first cohort in progress
Learner satisfaction rate Data not yet available – first cohort in progress
Employer satisfaction rate Data not yet available – first cohort in progress
Our Campuses

Paris and Lyon

Paris

As an economic and international capital, Paris offers direct access to a dense business ecosystem, innovation hubs, and numerous professional opportunities in all sectors.

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Lyon

A dynamic and attractive city, Lyon stands out for the richness of its economic fabric, its quality of life, and an environment deeply conducive to professional development and entrepreneurship.

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Build your future with MISB