Entrepreneurship and Startup Strategy (Integrated AI)

Bachelor's degree (Bac+3) · RNCP Level 6

A professional 3-year training program to design, structure and develop entrepreneurial projects, manage a business and contribute to the growth of innovative organizations in constantly evolving environments.

school Procedure outside of Parcoursup location_on Paris & Lyon verified Titre RNCP 38666 smart_toy AI integrated into the curriculum translate Bilingual English/French rocket_launch Entrepreneurship lightbulb Startup strategy trending_up Innovation and growth smart_toy AI integrated into the curriculum
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Entrepreneurship and Startup Strategies image
Program duration
3 years · Bac+3
RNCP level
Level 6
Campus in France
Paris & Lyon
Intake
Spring / Autumn
Prerequisites
High School Diploma
Présentation

What is a Bachelor's degree in Entrepreneurship and Startup Strategy (with integrated AI)?

The Bachelor's degree in Entrepreneurship & Startup Strategy (with integrated AI) MISB is a three-year program leading to a Level 6 RNCP certification recognized by the French government. It trains individuals capable of designing, structuring, and developing entrepreneurial projects, managing a business, contributing to the growth of a startup, or thriving in innovative organizations. Through active learning, an international focus, and the progressive integration of artificial intelligence, the program prepares agile, strategic, and operational professionals.

verified Title Responsable d'Établissement Marchand · RNCP 38666 · Level 6 · Ministry of Labour
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A program at the crossroads of entrepreneurship, strategy and business development, with a strong operational dimension and AI applied to innovation challenges.

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State-recognized qualification
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State-recognized qualification
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
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Specialization in entrepreneurship & startups
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Specialization in entrepreneurship & startups
Project creation, business model, value proposition, development and growth.
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Mastery of strategy and management
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Mastery of strategy and management
Market analysis, business structuring, resource management and decision-making.
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AI applied to innovation
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AI applied to innovation
Market analysis, financial modeling, scenario simulation and strategy optimization.
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Entrepreneurial and strategic vision
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Entrepreneurial and strategic vision
Ability to identify opportunities, structure a project and manage its development.
description
Simplified application
description
Simplified application
Procedure outside of Parcoursup, admissions open all year round with a response within 7 days.
Program Structure

3 years, from understanding to strategic decision-making

Fundamentals, experimentation then strategic management — each year builds the posture of a future entrepreneur or project leader.

01
Bachelor Year 1

Bachelor 1 — Introduction and Fundamentals

~71% core curriculum · ~25% specialization · ~4% AI

Common core 71%
Main Specialization 25%
AI Introduction 4%
Common core (71%)
  • Fundamentals of Management, Marketing, and Finance
  • Economics and Environment of Organizations
  • Customer Experience, Sales, and CRM
  • Operations Management and Performance Monitoring
  • Data, KPIs, and Digital Tools
  • Professional Communication
Main Specialization (25%)
  • Entrepreneurial Mindset and Innovation
  • Opportunity Identification
  • Business Model Canvas
  • alue Proposition and Customer Segmentation
  • MVP Logic
  • Basic Legal and Financial Concepts
AI Introduction (4%)
  • Idea Generation and Market Research
  • Competitive Analysis
  • Introductory Simple Modeling
  • Tools to Aid Reflection and Structuring
02
Bachelor Year 2

Bachelor 2 — Development and Management

~64% core curriculum · ~30% specialization · ~6% AI

Core curriculum ~64%
Main Specialization 30%
Operational AI 6%
Core curriculum (~64%)
  • Performance Analysis and Business Management
  • Financial Management and Profitability
  • Dashboards and Indicators
  • Team Supervision and HR Fundamentals
  • Team Management
  • Case Studies and Applied Projects
Main Specialization (30%)
  • Startup Growth Strategies
  • Competitive Positioning
  • Business Development
  • Advanced Financial Management
  • Innovation and Project Management
  • Pivot and Adaptation Strategies
Operational AI (6%)
  • Sales Forecasting
  • Trend Analysis
  • Scenario Simulation
  • Strategy Optimization
03
Bachelor Year 3

Bachelor 3 — Analysis, Decision-Making, and Leadership

~46% Core Curriculum · ~30% Specialization · ~24% AI

Core Curriculum ~46%
Main specialization ~30%
Strategic AI ~24%
Core Curriculum (~46%)
  • Strategy and Economic Performance
  • Strategic Diagnosis
  • Organizational Management & Leadership
  • Governance and Overall Management
  • Management and Leadership
Main specialization (~30%)
  • Startup development strategy
  • Capital structuring and financing
  • Expansion and scalability
  • Business model transformation
  • Partnerships and growth
Strategic AI (~24%)
  • Advanced Financial Modeling
  • Multi-Scenario Simulation
  • Competitive Analysis
  • Strategic Decision Support
Pedagogy & Assessment

How you learn

An active pedagogy based on practical application, experimentation, and professional development.

Teaching Methods

school In-Person Courses
description Entrepreneurial Case Studies
theater_comedy Simulations
rocket_launch Business Creation Projects
edit_document Individual and Group Work
person Personalized Support

Assessment Methods

Professional Simulations
Entrepreneurial Projects and Files
Skills Portfolios
Public Presentation before a Jury
Oral Presentations
Public Presentation before a Jury

Professional Experience

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Year 1: Discovery and Initial Practical Applications
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Year 2: Structuring Entrepreneurial Projects
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Year 3: Managing Complex Projects and Developing a Leadership Approach
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Progressive development of skills in entrepreneurship, strategy, analysis and decision-making
AI Track — 3 Levels

Artificial intelligence at the heart of the program

AI progressively integrated over the 3 years — from discovery and structuring to strategic modeling applied to entrepreneurship.

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B1
Year 1: Discovery and Structuring
  • Idea Generation and Market Research
  • Competitive Analysis
  • Initial Simple Modeling
  • Tools to Aid Reflection and Structuring
B2
Year 2: Analysis, Automation, and Forecasting
  • Sales Forecasting
  • Trend Analysis
  • Scenario Simulation
  • Strategy Optimization
B3
Year 3: Modeling, Strategy, and Decision Support
  • Advanced Financial Modeling
  • Multi-Scenario Simulation
  • Competitive Analysis
  • Strategic Decision Support
Cross-cutting principles
  • Integrated ethical and responsible approach
Career Opportunities & Further Studies

Where our graduates go

The Bachelor MISB opens doors to managerial positions in the sector or to further studies in Master's, Specialized Master's, and other specialized programs.

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Entrepreneur / Business Creator
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Startup Founder or Co-founder
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Entrepreneurial Project Manager
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Business developer
monitoring
Activity Manager
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Business Development Manager
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Innovation Project Manager
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Strategy Consultant
Further studies

Access Bac+4/5

→ Master → Mastère spécialisé → MBA
Admissions

How to apply

A simple process, separate from Parcoursup, with a response communicated within 7 working days. Admissions open all year round.

1
Submission of the file

Online application form + academic documents

2
Analysis of academic background

Academic background and career goals

3
Interview and Motivation letter

30-minute individual interview

4
Admission decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First Year)

Open to holders of a secondary school leaving certificate (Baccalaureate or recognized equivalent), subject to meeting the RNCP criteria and demonstrating their aptitude to follow a course at Mash International School of Business.

B2
Bachelor 2 (Second Year)

Open to students who have validated 60 ECTS (Bac+1), enrolled in a higher education institution in Europe, guaranteeing the compatibility of credits and academic pathways.

B3
Bachelor 3 (Third year)

Open to students who have earned 120 ECTS credits (equivalent to two years of university study), enrolled in a higher education institution in Europe, guaranteeing the compatibility of credits and academic pathways.

International students: a prepayment of €30 and a 30-minute audio-visual interview are required to submit an application.

RNCP
38666
Level 6 Ministère du Travail Validity 2024–2029

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
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Invest in your future

The Business Development program' and Project Management (Integrated AI) offers two language tracks with separate fees.

Popular
Student Residing in France
English track
5 100 €
per year
check_circle Formation complète incluse
check_circleBilingue anglais / français
check_circleParis et Lyon
Student Residing in France
French Track
4 700 €
per year
check_circle Full program included
check_circle French Track
check_circle Paris and Lyon
Eligibility requirements — This program is exclusively reserved for students residing in France. All registrations are subject to this condition.
ESS · Entrepreneurship & Startup Strategy (Integrated AI)

Launch your entrepreneurial adventure

oin the next cohort of the MISB Bachelor — Entrepreneurship & Startup Strategy, Integrated AI, bilingual, state-recognized. Admissions open year-round, response within 7 days.

Apply Download the brochure

Official Address
3 Rue de l'Arrivée 75015 Paris

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