International Business & Retail Management (With AI Tools)

Bachelor Degree (3 years) · RNCP Level 6

A 3-year career-oriented program designed to prepare you to manage commercial activities across physical, digital and omnichannel environments at an international scale.

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Apply now Download the brochure
Program duration
3 years · Bac+3
RNCP Level
Level 6
2 Campuses in France
Paris & Lyon
Intake
Spring / Fall
Prerequisites
High School Diploma
Overview

What is the International Business & Retail Management Bachelor (With AI Tools)?

The MISB International Business & Retail Management Bachelor (With AI Tools) is a 3-year program leading to a Level 6 RNCP certification, officially recognized by the French government. This specialization prepares you to drive business development in both national and international markets, while integrating the challenges of modern and omnichannel distribution. You will develop practical skills in commercial strategy, negotiation, distribution network management, and retail operations management.

verified TP Responsable d'Établissement Marchand
RNCP 38666 · Level 6 · Ministère du Travail
Why choose the MISB Bachelor?

A program at the crossroads of international business and retail management, with a strong intercultural dimension and AI applied to real-world market challenges.

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State-recognized degree
verified_user
State-recognized degree
RNCP Level 6 registered with France Compétences — offering credibility with employers in France and internationally.
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Career-focused specialization
public
Career-focused specialization
Incoterms, customs procedures, international contracts, and cross-border e-commerce — directly operational skills.
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Strong commercial strategy & development skills
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Strong commercial strategy & development skills
Advanced KPIs, merchandising, offer management, and performance optimization for retail units.
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AI applied to international business
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AI applied to international business
Market analysis, financial modeling, scenario simulation, and strategy optimization.
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Leadership & soft skills development
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Leadership & soft skills development
Multicultural environment, business English, and understanding of global purchasing behaviors.
description
Simplified application process
description
Simplified application process
Outside Parcoursup procedure, rolling admissions year-round with a response within 7 days.
Program Structure

3 years to move from fundamentals to strategic decision-making

Each year builds your professional profile progressively — from core knowledge to hands-on experience and strategic leadership.

01
Bachelor Year 1

Bachelor 1

Building Foundations

74.38% core curriculum · 25.62% specialization · 7.44% AI

Core Curriculum 74.38%
Specialization 25.62%
AI Introduction 7.44%
Core Curriculum (74.38%)
  • Fundamentals of retail and business
  • Customer experience, sales & CRM
  • Supply chain & inventory basics
  • Data, KPIs & AI tools
  • Professional Skills and Compliance
  • Project preparation & assessments
Specialization (25.62%)
  • Foundations of international business
  • Intercultural communication & English for retail
  • Cross-border trade & e-commerce
  • AI tools for international retail operations
AI Introduction (7.44%)
  • AI-driven market analysis
  • Competitive mapping
  • AI productivity tools
  • Basic data analysis
02
Bachelor Year 2

Bachelor 2

Advanced skills & management

68.18% core curriculum · 31.82% specialization · 10.74% AI

Core Curriculum 68.18%
Specialization 31.82%
Operational AI 10.74%
Core Curriculum (68.18%)
  • Retail performance & financial management
  • Merchandising & offer management
  • Supply chain optimization
  • Team management & HR fundamentals
  • Data analysis & AI for decision-making
  • Applied business projects & case studies
Specialization (31.82%)
  • International commercial operations
  • Global retail strategy
  • Cross-border e-commerce management
  • AI for international business analysis
Operational AI (10.74%)
  • AI demand forecasting
  • Global market intelligence
  • Multilingual content strategy
  • Geopolitical risk analysis
03
Bachelor Year 3

Bachelor 3

Strategic vision & global expertise

60.53% core curriculum · 39.47% specialization · 31.58% AI

Core Curriculum 60.53%
Specialization 39.47%
Strategic AI 31.5%
Core Curriculum (60.53%)
  • Global demand forecasting & market intelligence
  • AI pricing & margin simulation systems
  • AI-driven supply chain risk analysis
  • Competitive & strategic intelligence
  • Executive decision-support systems
Specialization (39.47%)
  • Global retail expansion strategy
  • Advanced sourcing & supply chain governance
  • Multi-market financial architecture
  • International omnichannel & brand governance
Strategic AI (31.5%)
  • AI Global Demand Forecasting and Market Intelligence
  • AI Pricing Systems and Margin Simulation
  • AI Supply Chain Risk Intelligence
  • AI Competitive and Strategic Intelligence
  • AI Executive Decision Support Systems
Teaching & Assessment

How You Learn

An immersive and hands-on approach combining real-world projects, case studies and AI tools to develop operational skills.

Teaching methods

school On-campus classes & tutorials
description International case studies
theater_comedy Retail simulations
rocket_launch Business games
edit_document Collaborative projects
person Personalized academic support

Assessment methods

Case studies & real-life scenarios
Written assignments & reports
Skills portfolio & learning journal
Oral presentations & final defense
RNCP block-based validation

Professional Experience

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Year 1: Optional discovery experiences
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Year 2: Observation or application internship
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Year 3: Recommended professional internship
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Opportunities in retail, business development, import-export (France & international)
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Skills formalization through deliverables and portfolio
AI Track — 3 Levels

Artificial Intelligence at the Core of the Program

Artificial intelligence is integrated throughout the Bachelor as a tool for analysis, decision-making and performance. You will learn how to use it with method, critical thinking and discernment, in direct connection with real-world business and organizational challenges.

A progressive pathway to master AI, from operational analysis to strategic decision-making.

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Year 1: Understanding and Using AI AI to test and validate an idea
  • AI-driven market digitalization
  • Competitive mapping
  • AI productivity tools
  • Basic data analysis
Year 2: Leveraging Data and Anticipating AI to analyze, automate and accelerate growth
  • AI-driven demand forecasting
  • Global market monitoring
  • Multilingual content strategy
  • Geopolitical risk analysis
Year 3: Managing and Making Decisions with AI AI to manage and scale a startup
  • Global demand forecasting and market intelligence using AI
  • AI-driven pricing systems and margin simulation
  • AI-based supply chain risk intelligence
  • AI for competitive and strategic intelligence
  • AI-powered executive decision support systems
Core Principles
  • AI is approached in a responsible and ethical way throughout the program, with a strong focus on human-centered decision-making.
Career Opportunities & Further Studies

Where our graduates go

The International Business and Retail Management Bachelor leads to careers in national and international sales, retail management, and further studies at Master’s or MBA level.

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Sales Manager
Leading a sales team
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Retail Manager
Point of sale or retail network
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Business Developer
Business development
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Import-Export Manager
International business operations
monitoring
International Development Manager
Expansion and partnerships
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Retail Operationals Manager
Performance and supply chain
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Area Manager
Multi-site management
analytics
Omnichannel Coordinator
Integrated multichannel commerce
Further Studies

Access to (Master’s level)

→ Master → Specialized Master → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Application submission

Online form + academic documents

2
Profile review

Academic background and career plan

3
Motivational Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Open to applicants holding a secondary school diploma (Baccalauréat or recognized equivalent), subject to meeting RNCP criteria and demonstrating the ability to follow a program at Mash International School of Business.

B2
Bachelor 2 (Second year)

Open to students who have completed 60 ECTS credits (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

B3
Bachelor 3 (Third year)

Open to students who have completed 120 ECTS credits (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

A €30 application fee must be paid in advance for international students.

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Tuition Fees

Invest in your future

Fees include registration and training. In case of a visa refusal, the cost of the training is fully refunded.

International Students
English Track
€8 300 / per year
including €300 inscription fee
check_circle Full course included
check_circleTaught in English
check_circleParis and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. Upfront payment of €30 + 30-minute audiovisual interview required.
International Students
French Track
€6 300 / per year
including €300 inscription fee
check_circle Full course included
check_circle Taught in French
check_circle Paris and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. Upfront payment of €30 + 30-minute audiovisual interview required.
Student residing in France
English Track
€8 300/ per year
including €300 inscription fee
check_circle Full course included
check_circleTaught in English
check_circleParis and Lyon
Student residing in France
French Track
€6 300/ per year
including €300 inscription fee
check_circle Full course included
check_circle Taught in French
check_circle Paris and Lyon
IBRM · International Business & Retail Management (With AI Tools)

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