Sales & Project Management (With AI Tools)

Bachelor Bac+3 · RNCP Level 6

A professional 3-year program designed to manage commercial performance, lead projects, and contribute to strategic decision-making in complex and constantly evolving environments.

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Programme Duration
3 years · Bac+3
RNCP Level
Level 6
Campuses in France
Paris & Lyon
Intake
Spring / Autumn
Prerequisites
Baccalaureate
Overview

What is the Sales & Project Management Bachelor (With AI Tools)

The MISB Sales & Project Management (With AI Tools) Bachelor is a three-year program leading to a Level 6 RNCP qualification, officially recognized by the French State. This specialization prepares you to work in operational roles within companies by developing a global understanding of management, business, and strategy. You will acquire practical skills to manage activities, make decisions, and adapt to current challenges, with artificial intelligence integrated as a performance driver.

verified TP Responsable d'Établissement Marchand
RNCP 38666 · Level 6 · Ministry of Labour
Why choose the MISB Bachelor?

A programme at the crossroads of commercial development and project management, with a strong operational dimension and AI applied to business challenges.

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State-recognised qualification
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State-recognised qualification
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
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Career-focused specialization
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Career-focused specialization
Commercial strategy, prospecting, negotiation, portfolio management and performance.
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Mastery of sales and project management
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Mastery of sales and project management
Planning, coordination, resource management, risk management and performance monitoring.
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AI applied to sales & projects
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AI applied to sales & projects
Data analysis, sales forecasting, optimisation of commercial actions and project management.
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Leadership & soft skills
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Leadership & soft skills
Ability to analyse, structure and make decisions in complex environments.
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Simplified application process
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Simplified application process
Outside Parcoursup, admissions open year-round with a response within 7 days.
Programme Structure

3 years to move from fundamentals to strategic decision-making

Fundamentals, experimentation, then strategic leadership — each year builds the mindset of a future professional. The chosen specialization enables the development of targeted skills and prepares students concretely for the realities of their future career.

01
Bachelor Year 1

Bachelor 1

Fundamentals acquisition

74.38% core curriculum · 25.62% specialisation · 7.44% AI

Core curriculum 74.38%
Main specialisation 25.62%
AI initiation 7.44%
Core curriculum (74.38%)
  • Fundamentals of management and business
  • Marketing, sales and customer relations
  • Management and economic environment
  • Data, KPIs and digital tools
  • Professional skills
Main specialisation (25.62%)
  • Fundamentals of sales
  • Prospecting and sales funnel management
  • Negotiation techniques
  • Introduction to project management
  • Project lifecycle, planning and organisation
AI initiation (7.44%)
  • AI tools for prospecting and commercial writing
  • Basic data analysis
  • Activity and project monitoring
02
Bachelor Year 2

Bachelor 2

Deepening and operational management

68.18% core curriculum · 31.82% specialisation · 10.33% AI

Core curriculum 68.18%
Main specialisation 31.82%
Operational AI 10.33%
Core curriculum (68.18%)
  • Commercial and financial performance management
  • Dashboards and performance analysis
  • Operations management
  • Team management and HR fundamentals
  • Case studies and applied projects
Main specialisation (31.82%)
  • Commercial performance management
  • Sales and territory strategy
  • Complex negotiation and account management
  • Operational project management
  • Budget monitoring and risk management
Operational AI (10.33%)
  • Sales forecasting
  • Performance modelling
  • Project risk analysis
  • Optimisation of commercial strategies
03
Bachelor Year 3

Bachelor 3

Strategic vision and expertise

60.53% core curriculum · 39.47% specialisation · 31.58% AI

Core curriculum 60.53%
Main specialisation 39.47%
Strategic AI 31.58%
Core curriculum (60.53%)
  • Commercial strategy and economic performance
  • Strategic diagnosis
  • Management and organisational leadership
  • Governance and overall management
Main specialisation (39.47%)
  • Sales development strategy
  • Management of complex client portfolios
  • Strategic negotiation
  • Multi-resource project management
  • Organisational transformation and growth
Strategic AI (31.58%)
  • Predictive performance modelling
  • Commercial and project risk analysis
  • Growth scenario simulation
  • Strategic decision support
Teaching & Assessment

How you learn

An active and immersive teaching approach based on hands-on practice, real projects, and the use of AI to develop concrete and operational skills.

Teaching methods

school In-person lectures and tutorials
description Case studies
theater_comedy Individual and group projects
rocket_launch Professional simulations
edit_document Personalised support

Assessment methods

Professional simulations
Case studies
Written assignments and professional files
Oral presentations
Defence before a professional panel
RNCP block validation with partial CCP possible

Professional experience

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Year 1: first real-world scenarios and projects
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Year 2: structured projects and activity management
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Year 3: complex project management and managerial posture
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Progressive development of skills in sales, project management, analysis and decision-making
AI Pathway — 3 Levels

Artificial intelligence at the core of the program

Artificial intelligence is integrated throughout the Bachelor as a tool for analysis, decision-making, and performance. You will learn to use it with method, critical thinking, and discernment, in direct connection with real-world business environments.

A progressive pathway to master AI, from operational analysis to strategic decision-making.

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Year 1: Understand and use AI AI to test and validate an idea
  • AI to structure sales activities and projects
  • AI tools for prospecting and commercial writing
  • Activity and project monitoring
Year 2: Leverage data and anticipate AI to analyze, automate and accelerate growth
  • Sales forecasting
  • Performance modelling
  • Project risk analysis
  • Optimisation of commercial strategies
Year 3: Lead and decide with AI AI to manage and scale a startup
  • Predictive performance modelling
  • Commercial and project risk analysis
  • Growth scenario simulation
  • Strategic decision support
Cross-cutting principles
  • AI is approached responsibly and ethically throughout the program, with a human- centered approach and informed decision-making.
Career opportunities & further studies

Where our graduates go

The MISB Bachelor opens the doors to managerial roles in the sector or further study through a Master, Specialised Master or other advanced programmes.

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Sales Manager
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Business Developer
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Account Manager
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Project Manager
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Activity Manager
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Commercial Manager
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Project Coordinator
Further Study

Access to Master’s level

→ Master → Specialised Master → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Application submission

Online form + academic documents

2
Profile review

Academic background and career plan

3
Motivational Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Open to applicants holding a secondary school diploma (Baccalauréat or recognized equivalent), subject to meeting RNCP criteria and demonstrating the ability to follow a program at Mash International School of Business.

B2
Bachelor 2 (Second year)

Open to students who have completed 60 ECTS credits (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

B3
Bachelor 3 (Third year)

Open to students who have completed 120 ECTS credits (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

A €30 application fee must be paid in advance for international students.

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Tuition Fees

Invest in your future

The Sales and Project Management (With AI tools) programme offers two language pathways with distinct fees.

Student Residing in France
English Track
€5,100
per year
check_circle Full course included
check_circleProgram taught in english
check_circleParis and Lyon
Student Residing in France
French Track
€4,700
per year
check_circle Full course included
check_circle Program taught in french
check_circle Paris and Lyon
Eligibility conditions — This program is exclusively reserved for students residing in France. Any enrollment is subject to this condition.
Sales & Project Management (With AI tools)

Build your future in management

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