Entrepreneurship & Startup Strategy (With AI Tools)

Bachelor Bac+3 · RNCP Level 6

A career-oriented 3-year program designed to conceive, structure and develop entrepreneurial projects, manage business activities and contribute to the growth of innovative organizations in constantly evolving environments.

school Procedure outside of Parcoursup location_on Paris & Lyon verified Titre RNCP 38666 smart_toy AI integrated into the curriculum translate Bilingual English/French rocket_launch Entrepreneurship lightbulb Startup strategy trending_up Innovation and growth
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Program duration
3 years · Bac+3
RNCP level
Level 6
Campus in France
Paris & Lyon
Intake
Spring / Autumn
Prerequisites
High School Diploma
Presentation

What is the Entrepreneurship & Startup Strategy Bachelor (With AI Tools)?

The MISB Entrepreneurship & Startup Strategy Bachelor (With AI Tools) is a three-year program leading to an RNCP Level 6 certification recognized by the French State. This specialization prepares students to become operational professionals, capable of understanding business challenges and acting effectively in a constantly evolving environment. You will develop strong skills in management, business, strategy and operations, complemented by a specialization aligned with your career goals.

verified TP Responsable d'Établissement Marchand
RNCP 38666 · Level 6 · Ministère du Travail
Why choose the MISB Bachelor?

A program at the crossroads of entrepreneurship, strategy and business development, with a strong operational dimension and AI applied to innovation challenges.

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State-recognized certification
verified_user
State-recognized certification
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
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Career specialization
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Career specialization
Project creation, business model, value proposition, development and growth.
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Mastery of business creation and startups
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Mastery of business creation and startups
Market analysis, business structuring, resource management and decision-making.
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AI applied to innovation and entrepreneurship
smart_toy
AI applied to innovation and entrepreneurship
Market analysis, financial modeling, scenario simulation and strategy optimization.
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Leadership & soft skills
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Leadership & soft skills
Ability to identify opportunities, structure a project and manage its development.
description
Simplified application process
description
Simplified application process
Procedure outside of Parcoursup, admissions open all year round with a response within 7 days.
Program Structure

3 years, from understanding to strategic decision-making

Fundamentals, experimentation, then strategic management — each year builds the mindset of a future professional. The chosen specialization develops targeted skills and prepares students for the realities of their future careers.

01
Bachelor Year 1

Bachelor 1 — Introduction and Fundamentals

74.38% core curriculum · 25.62% specialization · 7.85% AI

Common core 74.38%
Main Specialization 25.62%
AI Introduction 7.85%
Common core (74.38%)
  • Fundamentals of Management, Marketing, and Finance
  • Economics and Environment of Organizations
  • Customer Experience, Sales, and CRM
  • Operations Management and Performance Monitoring
  • Data, KPIs, and Digital Tools
  • Professional Communication
Main Specialization (25.62%)
  • Entrepreneurial Mindset and Innovation
  • Opportunity Identification
  • Business Model Canvas
  • alue Proposition and Customer Segmentation
  • MVP Logic
  • Basic Legal and Financial Concepts
AI Introduction (7.85%)
  • Idea Generation and Market Research
  • Competitive Analysis
  • Introductory Simple Modeling
  • Tools to Aid Reflection and Structuring
02
Bachelor Year 2

Bachelor 2 — Development and Management

68.18% core curriculum · 31.82% specialization · 11.16% AI

Core curriculum 68.18%
Main Specialization 31.82%
Operational AI 11.16%
Core curriculum (68.18%)
  • Performance Analysis and Business Management
  • Financial Management and Profitability
  • Dashboards and Indicators
  • Team Supervision and HR Fundamentals
  • Team Management
  • Case Studies and Applied Projects
Main Specialization (31.82%)
  • Startup Growth Strategies
  • Competitive Positioning
  • Business Development
  • Advanced Financial Management
  • Innovation and Project Management
  • Pivot and Adaptation Strategies
Operational AI (11.16%)
  • Sales Forecasting
  • Trend Analysis
  • Scenario Simulation
  • Strategy Optimization
03
Bachelor Year 3

Bachelor 3 — Analysis, Decision-Making, and Leadership

60.53% Core Curriculum · 39.47% Specialization · 31.58% AI

Core Curriculum 60.53%
Main specialization 39.47%
Strategic AI 31.58%
Core Curriculum (60.53%)
  • Strategy and Economic Performance
  • Strategic Diagnosis
  • Organizational Management & Leadership
  • Governance and Overall Management
  • Management and Leadership
Main specialization (39.47%)
  • Startup development strategy
  • Capital structuring and financing
  • Expansion and scalability
  • Business model transformation
  • Partnerships and growth
Strategic AI (31.58%)
  • Advanced Financial Modeling
  • Multi-Scenario Simulation
  • Competitive Analysis
  • Strategic Decision Support
Teaching & Assessment

How you learn

An active and immersive teaching approach based on practical application, real projects and the use of AI, designed to develop concrete and operational skills.

Teaching Methods

school On-campus classes
description Entrepreneurial Case Studies
theater_comedy Simulations
rocket_launch Business Creation Projects
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person Personalized Support

Assessment Methods

Professional Simulations
Entrepreneurial Projects and reports
Skills Portfolios
Public Presentation before a Jury
Oral Presentations
Public Presentation before a Jury

Professional Experience

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Year 1: Discovery and Initial Practical Applications
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Year 2: Structured Entrepreneurial Projects
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Year 3: Managing Complex Projects and Developing a Leadership Approach
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Management of complex projects and decision-making posture Progressive development of skills in entrepreneurship, strategy, analysis and decision- making
AI Track — 3 Levels

Artificial intelligence at the core of the program

Artificial intelligence is integrated throughout the Bachelor as a tool for analysis, decision-making and performance. You will learn how to use it with method, critical thinking and discernment, in direct connection with real business environments.

A progressive pathway to master AI, from operational analysis to strategic decision-making.

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Year 1: Discovery and Structuring AI to test and validate an idea
  • Idea Generation and Market Research
  • Competitive Analysis
  • Initial Simple Modeling
  • Tools to Aid Reflection and Structuring
Year 2: Analysis, Automation, and Forecasting AI to analyze, automate and accelerate growth
  • Sales Forecasting
  • Trend Analysis
  • Scenario Simulation
  • Strategy Optimization
Year 3: Modeling, Strategy, and Decision Support AI to manage and scale a startup
  • Advanced Financial Modeling
  • Multi-Scenario Simulation
  • Competitive Analysis
  • Strategic Decision Support
Cross-cutting principles
  • Integrated ethical and responsible approach
Career Opportunities & Further Studies

Where our graduates go

The MISB Bachelor opens the door to managerial roles or further studies in Master’s, specialized postgraduate programs or MBA.

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Entrepreneur / Business Creator
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Startup Founder or Co-founder
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Entrepreneurial Project Manager
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Business developer
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Business unit Manager
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Business Development Officer
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Innovation Project Manager
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Strategy Consultant
Further studies

Access to Master’s level

→ Master → Mastère spécialisé → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Application submission

Online form + academic documents

2
Profile review

Academic background and career plan

3
Motivationa Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Open to applicants holding a secondary school diploma (Baccalauréat or recognized equivalent), subject to meeting RNCP criteria and demonstrating the ability to follow a program at Mash International School of Business.

B2
Bachelor 2 (Second year)

Open to students who have completed 60 ECTS credits (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

B3
Bachelor 3 (Third year)

Open to students who have completed 120 ECTS credits (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic pathways.

A €30 application fee must be paid in advance + a 30-minute video interview is required to submit the application.

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Tuition Fees

Invest in your future

The Entrepreneurship & Startup Strategy program (With AI tools) offers two language tracks with separate fees.

Student Residing in France
English Track
5 100 €
per year
check_circle Full course included
check_circleTaught in english
check_circleParis and Lyon
Student Residing in France
French Track
4 700 €
per year
check_circle Full course included
check_circle Taught in french
check_circle Paris and Lyon
Eligibility requirements — This program is exclusively reserved for students residing in France. Any registration is subject to this condition.
ESS · Entrepreneurship & Startup Strategy (With AI tools)

Launch your future in management

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