International Business & Retail Management (Integrated AI)

Bachelor Bac+3 · RNCP Level 6

A 3-year professional training program to manage business activities in physical, digital, and omnichannel environments on an international scale.

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Apply now Download the brochure
3 ans
Durée du programme · Bac+3
Niveau 6
Niveau RNCP
2
Campus en France
Printemps / Automne
Rentrée
Bac . Bac+1 . Bac+2
Prérequis
Program duration
3 years · Bac+3
RNCP Level
Level 6
Campuses in France
Paris & Lyon
Intake
Spring / Fall
Prerequisites
High School Diploma (Baccalaureate)
Overview

What is a Bachelor in International Business & Retail Management (Integrated AI)?

The MISB Bachelor in International Business and Retail Management (Integrated AI) is a three-year program leading to a state-recognized RNCP Level 6 title. It trains professionals capable of advancing in sales, retail, and international development roles, mastering operational management, customer relations, sales performance, and digital tools. Its progressive teaching methods, international focus, and transversal integration of artificial intelligence make it a program fully aligned with current corporate expectations.

verified Retail Establishment Manager Title · RNCP 38666 · Level 6 · Ministry of Labor
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Why choose the MISB Bachelor?

A program at the crossroads of international business and retail management, featuring a strong intercultural dimension and AI applied to global market realities.

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State-recognized title
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State-recognized title
RNCP Level 6 registered with France Compétences — offering credibility with employers in France and internationally.
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International Business Specialization
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International Business Specialization
Incoterms, customs procedures, international contracts, and cross-border e-commerce — directly operational skills.
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Mastery of Retail Management
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Mastery of Retail Management
Advanced KPIs, merchandising, offer management, and performance optimization for retail units.
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AI applied to Global Business
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AI applied to Global Business
Market analysis, financial modeling, scenario simulation, and strategy optimization.
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Intercultural Intelligence
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Intercultural Intelligence
Multicultural environment, business English, and understanding of global purchasing behaviors.
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Simplified Application
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Simplified Application
Outside Parcoursup procedure, rolling admissions year-round with a response within 7 days.
Program Structure

3 years, from understanding to strategic decision-making

Fundamentals, operational management, then global strategic vision — each year builds the posture of tomorrow's international manager.

01
Bachelor Year 1

Bachelor 1

Acquisition of Fundamentals

74.38% core curriculum · 25.62% specialization · 7.44% AI

Core Curriculum 74.38%
Main Specialization 25.62%
AI Initiation 7.44%
Core Curriculum (74.38%)
  • Retail and Business Fundamentals
  • Foundations of Customer Experience, Sales, and CRM Management
  • Basics of Supply Chain and Inventory
  • Data, KPIs, and AI Tools
  • Professional Skills and Compliance
  • Project and Assessment Preparation
Main Specialization (25.62%)
  • Foundations of International Business
  • Intercultural Communication and English for International Retail
  • Cross-border Business and E-commerce
  • AI Tools for International Retail Operations
AI Initiation (7.44%)
  • Market Digitalization through AI
  • Competitive Mapping
  • AI Tools for Productivity
  • Simple Data Analysis
02
Bachelor Year 2

Bachelor 2

In-depth Study and Management

68.18% core curriculum · 31.82% specialization · 10.74% AI

Core Curriculum 68.18%
Main Specialization 31.82%
Operational AI 10.74%
Core Curriculum (68.18%)
  • Retail Performance and Financial Management
  • Merchandising and Offer Management
  • Supply Chain Operations and Optimization
  • Team Supervision and HR Fundamentals
  • Data Analysis and AI for Decision Making
  • Applied Business Project & Case Studies
Main Specialization (31.82%)
  • International Business Operations
  • Global Retail Strategy
  • Cross-border E-commerce Management
  • AI Applied to International Business Analysis
Operational AI (10.74%)
  • AI Demand Forecasting
  • Global Market Intelligence
  • Multilingual Content Strategy
  • Geopolitical Risk Analysis
03
Bachelor Year 3

Bachelor 3

Strategic Vision and Global Expertise

60.53% core curriculum · 39.47% specialization · 31.58% AI

Core Curriculum 60.53%
Main Specialization 39.47%
Strategic AI 31.5%
Core Curriculum (60.53%)
  • Coordination and Improvement of Business Activity
  • Strategy & Economic Performance
  • Management & Organizational Leadership
  • Preparation and Governance of REM Certification
  • Common AI
Main Specialization (39.47%)
  • Global Retail Expansion Strategy
  • Advanced Global Sourcing and Procurement Governance
  • Multi-market Financial Architecture
  • International Omnichannel and Brand Governance
Strategic AI (31.5%)
  • AI Global Demand Forecasting and Market Intelligence
  • AI Pricing Systems and Margin Simulation
  • AI Supply Chain Risk Intelligence
  • AI Competitive and Strategic Intelligence
  • AI Executive Decision Support Systems
Pedagogy & Assessment

How You Learn

An active pedagogy based on analysis, action, and professionalization — using real-world cases from international business and retail.

Teaching Methods

school Face-to-face classes and tutorials
description International and retail case studies
theater_comedy Point-of-sale management simulations
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edit_document Collaborative projects and concrete situation analyses
person Personalized academic follow-up and regular support

Assessment Methods

Case studies and professional role-plays
Professional portfolios and written assignments
Skills portfolio and learning journal
Oral presentations and defense before a jury
Validation by RNCP blocks with possible partial CCP

Professional Experience

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Year 1: Optional early discovery experiences
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Year 2: Observation or application internship
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Year 3: Recommended professionalization internship
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Commercial, retail, or import-export structures, in France or internationally
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Formalization of achievements via deliverables and professional portfolio
AI Track — 3 Levels

Artificial Intelligence at the heart of the program

AI as an analytical lever — with discernment and method. Applied to the realities of international business and retail.

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Year 1: Fundamental AI uses in business and productivity bachelors_informationbusinessretailmanagement.ia_year_1_subtitle
  • Market Digitalization through AI
  • Competitive Mapping
  • AI Tools for Productivity
  • Simple Data Analysis
Year 2: Automation, forecasting, reporting, and data exploitation bachelors_informationbusinessretailmanagement.ia_year_1_subtitle
  • AI Demand Forecasting
  • Global Market Intelligence
  • Multilingual Content Strategy
  • Geopolitical Risk Analysis
Year 3: Modeling, monitoring, simulation, and performance management bachelors_informationbusinessretailmanagement.ia_year_1_subtitle
  • AI Global Demand Forecasting and Market Intelligence
  • AI Pricing Systems and Margin Simulation
  • AI Supply Chain Risk Intelligence
  • AI Competitive and Strategic Intelligence
  • AI Executive Decision Support Systems
Transversal Principles
  • Ethical and responsible thinking integrated as a guiding thread
Career Opportunities & Further Studies

Where our graduates go

The Bachelor in International Business & Retail Management opens doors to national and international sales roles, retail management, and further studies in a Master's or MBA program.

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Sales Manager
Leading a sales team
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Business Unit Manager
Point of sale or retail network
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Business Developer
Business development
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Import-Export Manager
International business operations
monitoring
International Development Officer
Expansion and partnerships
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Retail Operations Manager
Performance and supply chain
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Area Manager
Multi-site management
analytics
Omnichannel Coordinator
Integrated multichannel commerce
Further Studies

Access to Master's Level (Bac+4/5)

→ Master → Specialized Master → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response provided within 7 business days. Admissions open year-round.

1
Submit Application

Online form + academic documents

2
Background Analysis

Academic background and professional project

3
Motivational Interview

30-minute individual interview

4
Admission Decision

Response provided within 7 days

Admission Requirements
B1
Bachelor 1 (First year)

Accessible to holders of a high school diploma (Baccalaureate or recognized equivalent), subject to meeting RNCP criteria and demonstrating their ability to follow a curriculum at Mash International School of Business.

B2
Bachelor 2 (Second year)

Accessible to students who have validated 60 ECTS (Bac+1), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic paths.

B3
Bachelor 3 (Third year)

Accessible to students who have validated 120 ECTS (Bac+2), enrolled in a higher education institution in Europe, ensuring compatibility of credits and academic paths.

International students: upfront payment of €30 + 30-minute audiovisual interview required to submit the application.

RNCP
38666
Level 6 Ministère du Travail

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
Tuition Fees

Invest in your future

Fees include registration and training. In case of a visa refusal, the cost of the training is fully refunded.

International Students
Taught in English
€8,300
including €300 inscription fee
check_circle Full training included
check_circleTaught in English
check_circleParis and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. Upfront payment of €30 + 30-minute audiovisual interview required.
International Students
Taught in French
€6,300
including €300 inscription fee
check_circle Full training included
check_circle Taught in French
check_circle Paris and Lyon
Tuition fees are fully refundable in the event of visa refusal, except for the €300 inscription fee, which is non-refundable. Upfront payment of €30 + 30-minute audiovisual interview required.
Student residing in France
Taught in English
8 300 €
including €300 inscription fee
check_circle Full training included
check_circleTaught in English
check_circleParis and Lyon
Student residing in France
Taught in French
€6,300
including €300 inscription fee
check_circle Full training included
check_circle Taught in French
check_circle Paris and Lyon
IBRM · International Business & Retail Management (Integrated AI)

Launch your future in management

Apply now Download the brochure

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