RNCP 38666 Level 6 Title - DIssued by the Ministry of Labour, Full Employment and Integration
MISB - MASH International School of Business is a business school based in Paris and Lyon, whose ambition is to train the managers and professionals of tomorrow in a demanding, innovative and internationally oriented academic environment.
In a rapidly changing economic world - digitalization, transformation of professions, internationalization - the MISB Bachelor trains profiles capable of understanding professional challenges, analyzing real situations and acting methodically.
In addition to retail management, MISB offers pathways to excellence in:
A clear, structured and measurable educational framework - from guided discovery to strategic mastery.
Guided discovery. Acquisition of fundamentals in management, marketing, finance and communication. Initial professional reflexes and development of analytical skills.
Structured projects, management of activities, and increasing responsibilities. Operational skills progress significantly, linked to deeper specialization.
Realistic field environments, strategic analysis, advanced use of AI and fully developed decision-making skills. Direct pathway to employment.
From the first year of the Bachelor's program, each student chooses a specialization which will be explored in depth over the next three years. This coherent path allows them to build solid expertise, recognized by companies.
Mastering cross-border commercial operations, retail strategy and international business development.
Leading commercial organizations and managing complex projects, from design to delivery with measurable results.
Develop expertise in the management of hotel establishments and tourism operations in global environments.
Developing entrepreneurial skills to launch, structure and scale innovative ventures in fast-moving markets.
As the guarantor of the customer promise and the achievement of economic objectives, the manager operates in an agile environment.
Building an excellent customer experience, including accessibility for people with disabilities.
Participation in strategic direction through the analysis of performance indicators and the implementation of agile corrective actions.
Recruitment, team building and employee engagement, skills development and occupational risk prevention.
Supply chain management, inventory optimization and logistics flow management to guarantee product availability.
A complete mastery of the retail manager's role, from supply chain to strategy.
AI is not an additional subject at MISB. It is a cross-cutting tool for professional performance, progressively integrated over the 3 years of the bachelor's degree.
Learning by doing. The student analyzes, structures, proposes, decides, adjusts and progresses.
Intensive final exam of 6h 55min before a professional jury.
~22 hours in Bachelor 1/Bachelor 2, rising to 28 hours in Bachelor 3, reflecting the increasing commitment to strategic content.
Intensive periods · Consolidation phases · Evaluation periods · Progressive specialization.
Bachelor 3 graduates enter the job market with direct employability — operational, analytical and decision-making skills from day one.
Access to Masters and MBA (Level 7) in Management.
Submission of application file
In-depth motivational interview
Application validation and final registration
Late entry possible up to 4 weeks after the start of training..
As an economic and international capital, Paris offers direct access to a dense business ecosystem, innovation hubs, and numerous professional opportunities in all sectors.
Learn moreA dynamic and attractive city, Lyon stands out for the richness of its economic fabric, its quality of life, and an environment deeply conducive to professional development and entrepreneurship.
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Établissement d'enseignement supérieur privé
Official Address 3 Rue de l'Arrivée 75015 Paris
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