Commercial Development & Project Management

Bachelor Bac+3 · RNCP Level 6

A professional 3-year programme to drive commercial performance, manage projects and contribute to strategic decisions in complex and constantly evolving environments.

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Sales and Project management image
Programme Duration
3 years · Bac+3
RNCP Level
Level 6
Campuses in France
Paris & Lyon
Intake
Spring / Autumn
Prerequisites
Baccalaureate
Overview

What is a Bachelor in Commercial Development & Project Management (AI integrated)

The MISB Bachelor in Commercial Development and Project Management (AI integrated) is a three-year programme leading to a state-recognised RNCP Level 6 title. It trains profiles capable of driving commercial performance, managing client relationships, leading projects and contributing to the strategic direction of organisations. Its active pedagogy, international outlook and progressive integration of artificial intelligence make it a programme fully aligned with current business expectations.

verified Professional Title – Retail Establishment Manager · RNCP 38666 · Level 6 · Ministry of Labour
Why choose the MISB Bachelor?

A programme at the crossroads of commercial development and project management, with a strong operational dimension and AI applied to business challenges.

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State-recognised title
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State-recognised title
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
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Commercial development specialisation
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Commercial development specialisation
Commercial strategy, prospecting, negotiation, portfolio management and performance.
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Project management expertise
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Project management expertise
Planning, coordination, resource management, risk management and performance monitoring.
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AI applied to performance
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AI applied to performance
Data analysis, sales forecasting, optimisation of commercial actions and project management.
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Strategic and operational vision
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Strategic and operational vision
Ability to analyse, structure and make decisions in complex environments.
description
Simplified application process
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Simplified application process
Outside Parcoursup, admissions open year-round with a response within 7 days.
Programme Structure

3 years, a logical progression

Each year builds on the previous one — from discovery to managerial decision-making, with an increasing role for AI.

01
Bachelor Year 1

Bachelor 1

Acquiring the fundamentals

~72% core curriculum · ~24% specialisation · ~4% AI

Core curriculum 72%
Main specialisation 24%
AI initiation 4%
Core curriculum (72%)
  • Fundamentals of management and business
  • Marketing, sales and client relations
  • Management and economic environment
  • Data, KPIs and digital tools
  • Professional skills
Main specialisation (24%)
  • Fundamentals of commercial development
  • Prospecting and sales funnel management
  • Negotiation techniques
  • Introduction to project management
  • Project lifecycle, planning and organisation
AI initiation (4%)
  • AI tools for prospecting and commercial writing
  • Basic data analysis
  • Activity and project tracking
02
Bachelor Year 2

Bachelor 2

Deepening and operational management

~65% core curriculum · ~30% specialisation · ~5% AI

Core curriculum 65%
Main specialisation 30%
Operational AI 5%
Core curriculum (65%)
  • Commercial and financial performance management
  • Dashboards and results analysis
  • Operations organisation
  • Team management and HR fundamentals
  • Case studies and applied projects
Main specialisation (30%)
  • Commercial performance management
  • Sales and territory strategy
  • Complex negotiation and account management
  • Operational project management
  • Budget monitoring and risk management
Operational AI (5%)
  • Sales forecasting
  • Performance modelling
  • Project risk analysis
  • Optimisation of commercial strategies
03
Bachelor Year 3

Bachelor 3

Strategic vision and expertise

~46% core curriculum · ~30% specialisation · ~24% AI

Core curriculum 46%
Main specialisation 32.6%
Strategic AI 18.6%
Core curriculum (46%)
  • Commercial strategy and economic performance
  • Strategic diagnosis
  • Management and organisational leadership
  • Governance and overall management
Main specialisation (32.6%)
  • Commercial development strategy
  • Complex client portfolio management
  • Strategic negotiation
  • Multi-resource project management
  • Organisational transformation and growth
Strategic AI (18.6%)
  • Predictive performance modelling
  • Commercial and project risk analysis
  • Growth scenario simulation
  • Strategic decision support
Pedagogy & Assessment

How you learn

An active pedagogy based on practical application, analysis and professionalisation.

Teaching methods

school In-person lectures and tutorials
description Case studies
theater_comedy Individual and group projects
rocket_launch Professional simulations
edit_document Personalised support

Assessment methods

Professional role-play scenarios
Case studies
Written assignments and professional files
Oral presentations
Defence before a professional panel
RNCP block validation with partial CCP possible

Professional experience

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Year 1: first real-world scenarios and projects
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Year 2: structured projects and activity management
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Year 3: complex project management and managerial posture
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Progressive development of skills in sales, project management, analysis and decision-making
AI Pathway — 3 Levels

Artificial intelligence at the heart of the programme

AI progressively integrated across all 3 years — from foundational discovery to strategic modelling.

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Y1
Year 1: discovery and foundational uses
  • AI tools for prospecting and commercial writing
  • Basic data analysis
  • Activity and project tracking
Y2
Year 2: analysis, forecasting and optimisation
  • Sales forecasting
  • Performance modelling
  • Project risk analysis
  • Optimisation of commercial strategies
Y3
Year 3: modelling, strategy and decision support
  • Predictive performance modelling
  • Commercial and project risk analysis
  • Growth scenario simulation
  • Strategic decision support
Cross-cutting principles
  • Integrated ethical and responsible approach
Career Outcomes & Further Study

Where our graduates go

The MISB Bachelor opens the doors to managerial roles in the sector or further study through a Master, Specialised Master or other advanced programmes.

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Sales Manager
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Business Developer
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Account Manager
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Project Manager
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Activity Manager
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Commercial Manager
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Project Coordinator
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Further Study

Access to Bac+4/5

→ Master → Specialised Master → MBA
Admissions

How to apply

A simple process, outside Parcoursup, with a response communicated within 7 working days. Admissions open year-round.

1
Application file

Online form + academic documents

2
Background review

Academic background and professional project

3
Motivation interview

Individual interview of 30 minutes

4
Admission decision

Response communicated within 7 days

Entry requirements
Y1
Bachelor 1 (First year)

Open to holders of a secondary school leaving certificate (Baccalaureate or recognised equivalent), subject to meeting RNCP criteria and demonstrating their ability to follow a programme at Mash International School of Business.

Y2
Bachelor 2 (Second year)

Open to students who have validated 60 ECTS (Bac+1), enrolled in a higher education institution in Europe, ensuring credit compatibility and academic pathway consistency.

Y3
Bachelor 3 (Third year)

Open to students who have validated 120 ECTS (Bac+2), enrolled in a European higher education institution, to ensure academic recognition of credits and pedagogical consistency of the programme.

International students: prior payment of €30 + a 30-minute audio-visual interview required to submit the application.

RNCP
38666
Level 6 Ministère du Travail Validity 2024–2029

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
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Invest in your future

The Commercial Development and Project Management (AI integrated) programme offers two language pathways with distinct fees.

Popular
Student Residing in France
English Track
€5,100
per year
check_circle Full programme included
check_circleBilingual English / French
check_circleParis and Lyon
Student Residing in France
French Track
€4,700
per year
check_circle Full programme included
check_circle Taught in French
check_circle Paris and Lyon
Eligibility conditions — This programme is exclusively available to students residing in France. All enrolments are subject to this condition.
SPM · Commercial Development & Project Management (AI integrated)

Launch your commercial & managerial career

Join the next MISB Bachelor cohort — Commercial Development & Project Management, AI integrated, bilingual, state-recognised. Admissions open year-round, response within 7 days.

Apply now Download the brochure

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