Hospitality and Tourism Management (Integrated AI)

Bachelor Bac+3 · RNCP level 6

A professional 3-year training program to manage hotel and tourism establishments in a world undergoing digital transformation.

school Procedure outside of Parcoursup location_on Paris & Lyon verified Titre RNCP 38666 smart_toy Integrated Artificial Intelligence translate Bilingual English/French
Submit my application Download the brochure
3 ans
Durée du programme · Bac+3
Niveau 6
Niveau RNCP
2
Campus en France
Printemps / Automne
Rentrée
Baccalauréat
Prérequis
Program duration
3 years · Bac+3
Level RNCP
Level 6
Campus in France
Paris & Lyon
Intake
Spring/Autumn
Prerequisites
High school diploma
Presentation

What is a Bachelor's degree in Hospitality and Tourism Management (with integrated AI)?

The Bachelor MISB is a three-year program leading to a Level 6 RNCP qualification recognized by the French government. It trains professionals capable of managing hotel and tourism operations, leading teams, developing the customer experience, and optimizing the performance of an establishment in a constantly evolving environment. Through active learning, a strong international focus, and the progressive integration of artificial intelligence, the program prepares operational, adaptable, and immediately employable graduates.

verified Title Responsable d'Établissement Marchand · RNCP 38666 · Level 6 · Ministry of Labor
Why choose the MISB Bachelor's degree?

A state-recognized program, rooted in real-world experience, with a progressive integration of AI throughout the process.

verified_user
State-recognized qualification
verified_user
State-recognized qualification
RNCP Level 6 registered with France Compétences — credibility with employers in France and internationally.
school
Active pedagogy
school
Active pedagogy
Real-life cases, simulations, projects and professional immersions for skills that can be directly used.
hotel
Dual Skill
hotel
Dual Skill
Hospitality and Tourism : two complementary specializations for versatile and highly employable profiles.
smart_toy
AI integrated into the curriculum
smart_toy
AI integrated into the curriculum
Demand forecasting, pricing optimization, sentiment analysis: AI as a concrete professional tool.
travel_explore
International exposure
travel_explore
International exposure
Multicultural environment, bilingual teaching and understanding of global markets.
description
Simplified application
description
Simplified application
Procedure outside of Parcoursup, admissions open all year round with a response within 7 days.
Program Structure

3 years, a logical progression

Each year builds on the previous one - from discovery to managerial decision, with a rise in the power of AI.

01
Bachelor 1st Year

Bachelor 1 — 484hrs

Discover and understand the basics

69% core curriculum · 23.8% specialization · 7.3% AI

Core curriculum 69%
Main specialization 7,3%
AI Introduction 7,3%
Core curriculum (69%)
  • Retail and Business Fundamentals
  • Foundations of customer experience, sales and CRM management
  • Supply chain and inventory fundamentals
  • Data, KPIs and AI tools
  • Professional skills and compliance
  • Project preparation and evaluation
Main specialization (7,3%)
  • Fundamentals of the hotel industry
  • Customer experience & Service Excellence
  • Hotel operations management
  • AI tools for the hospitality and tourism industry
AI Introduction (7,3%)
  • AI-powered customer tracking
  • Customer review analysis
  • Demand forecast (baseline)
  • AI for productivity
02
Bachelor 2nd year

Bachelor 2 — 484hrs

Development and management

58,3% tronc commun · 27,2% spécialisation · 14,5% IA

Tronc commun 58,3%
Main specialization 27,2%
Operational AI 14,5%
Tronc commun (58,3%)
  • Retail performance and financial management
  • Merchandising and Offer Management
  • Supply Chain Operations and Optimization
  • Team supervision and HR fundamentals
  • Data analysis and AI for decision-making
  • Applied Business Project & case studies
Main specialization (27,2%)
  • Financial and revenue management of the hotel industry
  • Optimizing hotel operations
  • Tourism business development and destination strategy
  • AI for intelligence and forecasting in the hotel industry
Operational AI (14,5%)
  • AI-powered demand forecasting
  • Customer sentiment analysis
  • Price simulations
  • Monitoring effectiveness
03
Bachelor 3rd Year

Bachelor 3 · 380hrs

Analyze, decide and manage

48,8% core curriculum · 32,6% specialization · 18,6% AI

Core curriculum 48,8%
Main specialization 32,6%
Strategic AI 18,6%
Core curriculum (48,8%)
  • Coordination and improvement of commercial activity
  • Strategy and Economic performance
  • Management and Organizational leadership
  • Preparation and governance of REM certification
  • AI in COMMON
Main specialization (32,6%)
  • Strategic leadership of the hotel business unit
  • Advanced financial architecture of the hotel industry
  • Strategic Governance of Destinations and Tourism
  • Hotel innovation and business expansion
Strategic AI (18,6%)
  • Predictive engineering of revenue and profitability
  • AI-powered guest intelligence systems
  • Modeling the operational effectiveness of AI
  • AI strategic scenario and risk simulation
  • AI-powered executive decision support systems
Pedagogy & Evaluation

How you learn

A skills-based approach, combining theory and professional practice, with individualized support throughout the course.

Teaching methods

school In-person classes
description Real Case studies
theater_comedy Professional simulations and role-playing scenarios
rocket_launch Individual and group projects
edit_document Real-world environment analyses and deliverables
person Individualized support and progress monitoring

Evaluation methods

Recreated professional scenarios
Case studies and professional files
Written work and oral presentations
Defense before a jury
Skills portfolio and learning journal
Certificates of Competence (CCP) in case of partial validation

Professional experience

person
Year 1 : optional introductory internships
person
Year 2: 2 to 4 week practical training
person
Year 3: Professional internship of 5 to 6 weeks
public
Hotel and tourist facilities, in France or internationally
person
Individualized monitoring and associated professional deliverables
I Skills Pathway – 3 levels

Artificial intelligence at the heart of the program

AI integrated progressively over 3 years — from data culture to strategic management, applied to real hotel and tourism contexts.

analytics Analyze better schedule Anticipate better lightbulb Decide better
B1
Year 1: Fundamental uses and data culture
  • AI-powered customer tracking
  • Customer review analysis
  • Demand forecast (base)
  • AI for productivity
B2
Year 2: Analysis, Automation and Forecasting
  • AI-powered demand forecasting
  • Customer sentiment analysis
  • Price simulations
  • Monitoring effectiveness
B3
Year 3: Strategic management and decision support
  • Predictive engineering of revenue and profitability
  • AI-powered guest intelligence systems
  • Modeling the operational effectiveness of AI
  • AI strategic scenario and risk simulation
  • AI-powered executive decision support systems
Cross-cutting principles
  • A critical, ethical and responsible approach
  • Applied to real-world hotel and tourism contexts
Opportunities & Further studies

Where do our graduates go?

The Bachelor MISB opens doors to managerial positions in the sector or to further studies in Master's, MBA and specialized training.

hotel
Hotel manager
Head or director of establishment
bed
Housekeeping director<
Operations and Team Management
travel_explore
Tourism manager
Management of tourist activities
task_alt
Project manager
Hospitality · Tourism · Services
star
Customer experience manager
Quality and loyalty
monitoring
Operations manager
Profitability and coordination
price_change
Revenue Manager
Pricing optimization and RevPAR
query_stats
Profit center manager
Economic and strategic management
Further studies

Access Bac+4/5

→ Master → Mastère spécialisé → MBA → Hotel Management Bac+4/5
Admissions

How to apply

A simple process, separate from Parcoursup, with a response provided within 7 working days. Admissions are open year-round.

1
Submission of the file

>Online form + academic documents

2
Analysis of the path

Academic background and career plan

3
Interview and motivation letter

30-minute individual interview

4
Admission decision

Response provided within 7 days

Access conditions
B1
Bachelor 1st Year

Open to holders of a secondary school leaving diploma (Baccalaureate or recognized equivalent), subject to meeting the RNCP criteria and demonstrating their ability to follow a course at Mash International School of Business.

B2
Bachelor 2nd Year

Accessible to students who have validated 60 ECTS (Bac+1), enrolled in a higher education institution in Europe, guaranteeing the compatibility of credits and academic paths.

B3
Bachelor 3rd Year

Open to students who have earned 120 ECTS (Bac+2), from a European curriculum, in order to ensure academic recognition of credits and the pedagogical coherence of the program.

International students: advance payment of €30 + 30-minute audio-visual interview required to submit application.

RNCP
38666
Level 6 Ministère du Travail Validity 2024–2029

Is this diploma recognized by the State?

Yes. It is an official certification from the Ministry of Labour, Full Employment and Integration. It guarantees the academic and professional quality of the program.

  • check_circle Guaranteed national recognition
  • check_circle Training aligned with the real needs of businesses
  • check_circle Strong credibility with recruiters
  • check_circle Real and immediate employability
bach elors_hospitalitytourismmanagement.fees_eyebrow

Invest in your future

The fees include registration and training. In case of visa refusal, the cost of the training is fully refunded.

Populaire
International students + France
English Track
8 300 €
including €300 processing fees
check_circle Full courses included
check_circleBilingual English / French
check_circleParis and Lyon
In case of visa refusal, the cost of the training will be fully refunded. International students: advance payment of €30 + 30-minute audio-visual interview required.
International students
French Track
6 300 €
including €300 processing fees
check_circle Full courses included
check_circle Teaching in French
check_circle Paris and Lyon
In case of visa refusal, the cost of the training will be fully refunded. A prepayment of €30 and a 30-minute audio-visual interview are required.
Students in France
French Track
6 300 €
including €300 processing fees
check_circle Full courses included
check_circle Teaching in French
check_circle Paris and Lyon
A response will be provided within 7 working days following a motivational interview.
HHTM · Hospitality and Tourism Management (Integrated AI)

Launch your career in hospitality & tourism

Join the next cohort of the MISB Bachelor — Hospitality and Tourism Management, AI-integrated, bilingual, state-recognized. Admissions open year-round, response within 7 days.

Apply Download the brochure

Official Address
3 Rue de l'Arrivée 75015 Paris

Student life

Paris Campus

Lyon Campus

Mobile App

Copyright © 2026. MASH INTERNATIONAL SCHOOL OF BUSINESS (MISB) Terms and Conditions